Free Email Course
Learn My Four Keys to Success
In this free four-part course, I share four keys I’ve learned in my 17 years as a photographer that I believe every equestrian portrait photographer needs in order to grow a successful business.
Free YouTube Videos
Visit my channel for free tutorials, Behind-the-Lens videos, photography tips, and more!
Past Issues of Pegasus Journal
- June 2023 - Why Offer End-of-Life Sessions and How to Approach Them
- May 2023 - Why Commercial and Portrait Photography Pricing Should be Different
- April 2023 - No Joke, I Used to be a Terrible Photographer
- March 2023 - Are you Still Doubting Yourself?
- February 2023 - 5 Reasons AI Won't Replace Equine Photographers
- January 2023 - Overcoming Winter Photography Challenges
- December 2022 - Takeaways from the Eye Candy Scholarship Application
- November 2022 - 4 Ways to Make the Most of Your “Off-Season”
- October 2022 - Trick or Treat? Enhancing Fall Colors in Lightroom
- September 2022 - 3 Ways to Prepare for Busy Season
- August 2022 - Is Instagram Dead?
- July 2022 - Create Magic with Fog
- June 2022 - What to do in Case of Emergency
- May 2022 - Best Places to Buy and Sell Used Gear
- April 2022 - 5 Equestrian Photography Marketing Tips
- March 2022 - Which Photography Sales Model is Right for You?
- February 2022 - Check this Setting on Your Camera Today!
- January 2022 - 3 Ways to Grow Your Photography Skills
- December 2021 - Free Lighting Lesson Video from the Wings Mentorship
- November 2021 - New Masking Features in Lightroom
- October 2021 - Does Better Gear Make You Better?
- September 2021 - Creating Photos from Video
- August 2021 - 3 Simple Lightroom Tricks for Better Looking Skin
- July 2021 - When to Use a Wide-Angle Lens in Equine Photography
- June 2021 - You Might be Putting Your Camera Away Too Soon!
- May 2021 - How to Expose in Full Sun
- April 2021 - How Photography is Like Playing the Lottery
- March 2021 - Editing Snow Photos
- February 2021 - Pricing Magazine Licenses
- January 2021 - Pre-Shoot Checklist
Podcasts
I have been interviewed on several podcasts and share about my photography and approach.
- Hair of the Dog Academy - Overcoming Imposter Syndrome
- Market Your Horse Business - 4 Equine Photographer Marketing Strategies with Shelley Paulson
- The Horse Cure - Shelley Paulson Photography
- Market Your Horse Business - Do You Have to Scale to Grow?
- Hair of the Dog Academy - How Niching Down Can Grow Your Business
- The Leadline Podcast - How Traumatic Brain Injury Survivor Shelley Paulson Became an Award-Winning Equine Photographer
- Hair of the Dog Academy - Why You Can't Ignore Video
- Horses in Focus - In-Person Sales with Shelley Paulson
-
Equestrian Author Spotlight -
On Equine Photography & Being So Good, They Can't Ignore You - Freelance Remuda - Evolving with Shelley Paulson
- Pro Photographer Journey - How to Run a Sustainable Photography Business
- Equine Photographers Podcast - Focusing on Equine Portraits
- Horse Cure - Shelley Paulson Photography
FAQ
What Camera Gear Do You Use?
Many people ask this question, but before I list my gear, I want to share with you this thought: good photos have a great deal more to do with who is behind the gear than the gear itself. The gear is a means to an end, and while I believe in using the best possible equipment, spending a lot of money does not mean you will take great photos, just like having expensive cookware doesn't mean you will cook a tasty meal. It takes years of practice and learning to become a great photographer.
(Note: these are affiliate links)
Canon R5
Canon RF 70-200 2.8
Canon RF 24-70
Canon 5D Mk IV
Canon EF 28-300
Canon 135mm 2.0 L
Canon 100mm Macro 2.8 L IS
Canon 85mm 1.2 L
Canon 50mm 1.2 L
Canon 35mm 1.4 L
Tamron 150-600 G2
Canon 24-105
Canon 17-40 4.0 L
What is your workflow?
I sort the keepers from the tossers in Photo Mechanic, then color/density correct, crop, and convert from RAW to JPEG in Lightroom. Tweak in Photoshop if necessary. I use a few Photoshop actions, but I mostly use actions and Lightroom presets I developed to fit my style of shooting and processing. I am not big on Photoshop actions, Lightroom presets or heavy image processing. I prefer to let the photograph itself take center stage.
Who are some of your favorite vendors?
Photo Prints and Albums: Millers
Canvas Printing: CG Pro Prints
Metal Printing: Adoramapix
Custom Flash Drives: USB Memory Direct
Are you available to speak at my club or event?
As my schedule allows, I enjoy sharing my knowledge and experience with groups of photographers in a conference or seminar setting. I have spoken at large events like WPPI (Wedding & Portrait Photographers International), mid-sized conferences like the American Horse Publications annual conference, and also to college photography classes and local photography clubs.